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Two phones showing the Creative Adult podcast in a streaming app

Creative Adult

Brand Identity · Typography

Creative Adult is a podcast and creative platform exploring the realities of being a creative. Their visual identity should feel playful and expressive while still having enough structure to work across different formats. It features a bold typographic logo, a vibrant colour palette and supporting graphic elements, which reflect the energy, curiosity and slightly chaotic nature of creative life.

The Logo

A hand-drawn wordmark with a CA monogram, each set for light and dark grounds.

Creative Adult wordmark in yellow on violet
Primary logo
Creative Adult wordmark in violet on yellow
Primary logo · reversed
Creative Adult wordmark in cream on near-black
Primary logo · dark mode
CA monogram in yellow on violet
Secondary logo
CA monogram in cream on near-black
Secondary logo · dark mode
The Creative Adult wordmark wobbling in a looping animation
Logo animation

The System

A colour palette, a type pairing and a set of graphic motifs that hold together across formats.

Colour palette: yellow, violet, pink, green, cream and near-black, with RGB, hex, CMYK and Pantone values
Colour palette
Type specimen pairing Asphalt Black for headings with Montserrat Light for body text
Typography
Six patterns: waves, checks, stripes, blobs, bars and asterisks in the brand colours
Patterns & graphic elements

Applications

Two phones showing the Creative Adult podcast in a streaming app
Podcast · mobile
Event social post: “An evening for creative minds”, Thursday 20 June, Shoreditch, London
Social post · event

The Site

Creative Adult website homepage mockup
Website mockup