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Sea & Citrus bounceback card, front: blue striped bedding with a 50% off lowest priced item offer

Soak&Sleep

E-commerce · Marketing · Campaigns

As the lead designer at Soak&Sleep, I work across e-commerce and marketing, bringing seasonal campaigns to life across digital and physical touchpoints. I’m responsible for campaigns from the initial visual direction to execution, adapting the work across different platforms while keeping the brand consistent. This also includes product photography, colour correction and image optimisation.

The Site

Soak&Sleep homepage in 2026, led by an editorial offer and seasonal campaign tiles
Soak&Sleep homepage in January 2024, led by a red winter sale banner
20242026

The homepage in January 2024 and in 2026. Drag to compare.

The Campaign

One seasonal direction, adapted across the site, social, email and print.

Summer Siestas Santorini campaign page: a whitewashed Santorini moodboard with blue and white striped bedding
Campaign landing page
Summer Siestas Santorini paid social post
Paid social · Santorini
Summer Siestas Stone & Seafoam paid social post with colour swatches
Paid social · Stone & Seafoam
New styles this season menu banner with soft pink linen bedding
Menu banner
Sea & Citrus bounceback card, front: blue striped bedding with a 50% off lowest priced item offer
Bounceback card · front
Sea & Citrus bounceback card, back: Santorini imagery with Lemon Yellow and Mediterranean Blue swatches
Bounceback card · back

Email

A full Soak&Sleep campaign email: a final day offer, then Marrakesh and Santorini product edits with a colour swatch per product
Campaign email