
Soak&Sleep
E-commerce · Marketing · Campaigns
As the lead designer at Soak&Sleep, I work across e-commerce and marketing, bringing seasonal campaigns to life across digital and physical touchpoints. I’m responsible for campaigns from the initial visual direction to execution, adapting the work across different platforms while keeping the brand consistent. This also includes product photography, colour correction and image optimisation.
The Site


The homepage in January 2024 and in 2026. Drag to compare.
The Campaign
One seasonal direction, adapted across the site, social, email and print.






